THE OFFICIAL SITE OF SOUTH OF THE BORDER.

Posts Tagged ‘Blenheim Ginger Ale’

“Hey Mom, what’s for dinner?!?”

Sunday, January 17th, 2010

sotb_restaurant

South of the Border has the answer when the kids start yelling that they’re hungry as you cruise down Interstate 95 at the North Carolina and South Carolina border. We make feeding a hungry family on the move super-easy, very affordable and incredibly yummy. Everyone can find a tasty treat at one of the SIX restaurants on the grounds of America’s favorite roadside attraction. You can grab a quick bite at Pedro’s Diner, or enjoy an elegant steak dinner from The Peddler Steakhouse. And of course, if you live in the area, we make a great date night destination for a little fun after you eat.

The Sombrero Room restaurant is the perfect place for the entire family to take a break from the journey and enjoy a wholesome sit-down meal together. The ceiling is covered in hundreds of sombreros and a new one goes up every time some donates $20 to The Shiner’s Children’s Hospital. This was one of SOTB founder Mr. Schafer’s favorite charities and we proudly honor his memory by continuing his charity work for this worthy cause. The restaurant is located on the north side of the complex where the original South of the Border Drive-in stood in the 60’s, and serves breakfast, lunch and dinner every day.

There are hearty dishes for the big appetites like prime steak and chicken cooked over our charcoal fire grill. For the diet conscious, our salad bar is filled with fresh fruits, veggies and our homemade tuna and chicken salads. The Kid’s Menu has special items like grilled cheese and applesauce for the picky young ones. Finding something for every finicky eater is easy at the Sombrero Room because we have a real variety to offer. We have down-home Southern favorites like crispy fried chicken, tender BBQ ribs and smoky BBQ chicken. Pedro’s South of the Border Mexican specialties include crunchy tacos, saucy enchiladas, cheesy quesadillas and a breakfast burrito. For lunch we have an assortment of sandwiches like our char-grilled huge ½ pound steak-burger, Carolina pulled-pork sandwiches and an All-American club. We pile the NY-style corned beef high on rye bread with Swiss cheese and sauerkraut to make our signature Reuben sandwich, so Pedro’s Yankee friends will feel right at home.

The coffee is always hot and fresh to give you that little shot of energy to get back on the highway to your ultimate destination after your visit to South of the Border. The Sombrero Room fixes our big fluffy 3-egg omelets filled with ham and cheese will boost your protein levels and keep you going strong the rest of the day. And our grill serves up golden pancakes, Belgian waffles and French toast that can be topped off with fruit, syrup or whipped cream for those of us who like a little sugar rush in the morning. We don’t forget about that sweet tooth at dinner either. Our strawberry cheesecake is simply divine and the Hot Fudge Cake with chocolate fudge and ice cream is sinfully rich and delightful.

If you need a light snack or sandwich as you make you way around South of the Border exploring the sights and shopping, stop off at The Hot Dog Stand or The Hot Tamale. They serve up a wide selection of subs, burgers, pizza and Pedro’s infamous tamales. For the late night traveler, Pedro’s Diner is open 24 hours a day serving up diner classics, breakfast and sandwiches. If the kids scream for ice cream, Pedro’s Ice Cream Fiesta has flavors galore and low-fat yogurt for those worried about the old waistline battle. Blenheim Ginger Ale is available at most of our stores and restaurants, so don’t miss out on South Carolina’s only native soft drink and it’s addictive fiery ginger flavor.

So stop on in to South of the Border and visit Pedro as you pass by, he will make sure you get a hot, delicious meal and get you back on the road in no time.

Alan Schafer ~ St. Petersburg Times Article 2001

Wednesday, October 7th, 2009

alan_schaferCompiled from Times wires

© St. Petersburg Times,
published July 21, 2001
view article»

Anyone traveling along Interstate 95 has seen them: the groan-inducing, retina-scorching green and orange billboards.

Too Tired to Tango? (Rest Weeth Pedro!)

Pedro sez: Chili today, hot tamale.

Keep America Green! Bring Money!

You Never Sausage a Place! You’re Always a Wiener at Pedro’s!

Keep yelling kids! (They’ll stop.)

For more than five decades, South of the Border has attracted restless travelers, reportedly as many as 8-million a year. The $40-million Mexican-themed complex includes motel rooms, campsites, gift shops, restaurants, an amusement park and a large observation tower shaped like a sombrero. The park, with about 750 workers, remains one of the largest employers in an economically depressed county.

Its mascot is the wise-cracking Pedro character made famous by the billboards and created by Alan Schafer.

Born into a Jewish family in Baltimore just as World War I was starting, Mr. Schafer lived almost all of his life in South Carolina’s rural Dillon County. He was a journalism major at the University of South Carolina, who left during his senior year in 1933 to take over a cafe and a beer distributing company for his ailing father.

After World War II, Mr. Schafer noticed hordes of families from the Northeast zooming down U.S. 301 to South Carolina and Florida beaches. He decided to offer them a place to stop for a meal and souvenirs. He started in 1949, with an 18- by 36-foot, shocking-pink beer stand just south of the state border. The nearby North Carolina counties were dry, meaning it was illegal to sell alcohol there. The next year, he added a 10-seat grill — the South of the Border Drive-In — at the request of then-Gov. Strom Thurmond, who wanted to quiet complaints from anti-drink forces in the neighboring state.

Next came the curios. One night in the early 1950s, a traveling salesman wandered in. He had run out of cash on the way home to New York City from a Miami trade show. Mr. Schafer bought the man’s stock, a collection of plush elephants and bears, for $100. He distributed the stuffed toys around his store. A week later, he had sold them all for $500.

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