THE OFFICIAL SITE OF SOUTH OF THE BORDER.

Posts Tagged ‘Blenheim Ginger Ale’

Pedro’s Top Nueve reasons to visit in the Nuevo Year

Monday, January 24th, 2011

It’s a new year here at South of the Border in lovely Dillon, South Carolina. 2010 was a busy year here at The Border, with lots of fun new additions to make your visits even more exciting. It has also been a year of hard work making all your favorite attractions look new again. Although, if you have never visited us they are all new to you sez Pedro.

9) Tamales, Tamales, Tamales

8) You can crash in our guest room, and you don’t even have to make the bed when you leave.

7) You like that BOOM BOOM POW.

6) You think getting high is pretty cool.

5) Your need to stock up on Good Ole Blenheim Ginger Ale.

4) To fill up those hungry kids and get back on the road

3) Educate the kids about all the creepy-crawly things from around the world.

2) With hundreds of miles of  signs, resistance is futile.

1) Pedro loves you and he likes your pesos too!

Hope you have enjoyed our silly little list for the new year. But to be serious, we really do love all the people who stop by and visit with us. Thanks for making 2010 a great year. It was a year of change and renewal around South of the Border. In 2011, we plan to continue this effort to refurbish the grounds and provide new exciting attractions to go with all the ones you have grow to love here.

Thanks again for making South of the Border America’s Favorite Roadside Attraction. Follow us on Twitter and join the Official Facebook page for South of the Border here.

The Border Celebrates Blenheim Ginger Ale

Friday, October 1st, 2010

blenheim_ginger_ale1

As some of you know, Good Ole Blenheim Ginger Ale is made right here on the grounds of South of the Border, America’s Favorite Roadside tourist attraction in Dillon, South Carolina. Today Pedro is helping them celebrate and announce the opening of their Online Store. You can now place an online order for the tongue-slapping ginger ale that was created in 1903, making it America’s oldest independent soft drink.

Blenheim Ginger Ale is owned by the Schafer family, who also own South of the Border. As the story goes, Alan Schafer began drinking Blenheim Ginger Ale as a youngster and fell in love with that spicy heat and homemade flavor. Legend has it he once credited his long life and good health to two things: An Old #3 Blenheim Ginger Ale and a beer every day. So when the opportunity arose to buy Blenheim Bottlers, he jumped at the chance. After a marketing campaign in the Seventies, the demand for Blenheim Ginger Ale became so great, he decided to build a new modern factory near his office on the grounds of South of the Border. He may have modernized the equipment, but Blenheim Ginger Ale is still made the old fashioned way with sugar and a century old recipe that puts the fire and spice in ginger ale.

For over 100 years, Blenheim Ginger Ale has been made in small batches with the love and attention only a family run business can offer. This made getting your hands on a bottle pretty difficult if you didn’t live in the Dillon, SC area. But now every home in America can have a case of Blenheim Ginger Ale sitting in the fridge in just a few short days. Once you place you online order, the factory will ship it to your home in a couple of days for the incredible price of $24 per case plus shipping. That’s only a dollar a bottle, and Pedro loves a good bargain. So head on over to their website and read all about Blenheim Ginger Ale’s 3 unique flavors: Old #3 Hot, #5 Regular and #9 Diet.

You can get more updates, news, info and fun from South of the Border by following Pedro on Twitter, @sotbpedro or checking out our Official Facebook page.

“Hey Mom, what’s for dinner?!?”

Sunday, January 17th, 2010

sotb_restaurant

South of the Border has the answer when the kids start yelling that they’re hungry as you cruise down Interstate 95 at the North Carolina and South Carolina border. We make feeding a hungry family on the move super-easy, very affordable and incredibly yummy. Everyone can find a tasty treat at one of the SIX restaurants on the grounds of America’s favorite roadside attraction. You can grab a quick bite at Pedro’s Diner, or enjoy an elegant steak dinner from The Peddler Steakhouse. And of course, if you live in the area, we make a great date night destination for a little fun after you eat.

The Sombrero Room restaurant is the perfect place for the entire family to take a break from the journey and enjoy a wholesome sit-down meal together. The ceiling is covered in hundreds of sombreros and a new one goes up every time some donates $20 to The Shriner’s Children’s Hospital. This was one of SOTB founder Mr. Schafer’s favorite charities and we proudly honor his memory by continuing his charity work for this worthy cause. The restaurant is located on the north side of the complex where the original South of the Border Drive-in stood in the 60’s, and serves breakfast, lunch and dinner every day.

There are hearty dishes for the big appetites like prime steak and chicken cooked over our charcoal fire grill. For the diet conscious, our salad bar is filled with fresh fruits, veggies and our homemade tuna and chicken salads. The Kid’s Menu has special items like grilled cheese and applesauce for the picky young ones. Finding something for every finicky eater is easy at the Sombrero Room because we have a real variety to offer. We have down-home Southern favorites like crispy fried chicken, tender BBQ ribs and smoky BBQ chicken. Pedro’s South of the Border Mexican specialties include crunchy tacos, saucy enchiladas, cheesy quesadillas and a breakfast burrito. For lunch we have an assortment of sandwiches like our char-grilled huge ½ pound steak-burger, Carolina pulled-pork sandwiches and an All-American club. We pile the NY-style corned beef high on rye bread with Swiss cheese and sauerkraut to make our signature Reuben sandwich, so Pedro’s Yankee friends will feel right at home.

The coffee is always hot and fresh to give you that little shot of energy to get back on the highway to your ultimate destination after your visit to South of the Border. The Sombrero Room fixes our big fluffy 3-egg omelets filled with ham and cheese will boost your protein levels and keep you going strong the rest of the day. And our grill serves up golden pancakes, Belgian waffles and French toast that can be topped off with fruit, syrup or whipped cream for those of us who like a little sugar rush in the morning. We don’t forget about that sweet tooth at dinner either. Our strawberry cheesecake is simply divine and the Hot Fudge Cake with chocolate fudge and ice cream is sinfully rich and delightful.

If you need a light snack or sandwich as you make you way around South of the Border exploring the sights and shopping, stop off at The Hot Dog Stand or The Hot Tamale. They serve up a wide selection of subs, burgers, pizza and Pedro’s infamous tamales. For the late night traveler, Pedro’s Diner is open 24 hours a day serving up diner classics, breakfast and sandwiches. If the kids scream for ice cream, Pedro’s Ice Cream Fiesta has flavors galore and low-fat yogurt for those worried about the old waistline battle. Blenheim Ginger Ale is available at most of our stores and restaurants, so don’t miss out on South Carolina’s only native soft drink and it’s addictive fiery ginger flavor.

So stop on in to South of the Border and visit Pedro as you pass by, he will make sure you get a hot, delicious meal and get you back on the road in no time.

Alan Schafer ~ St. Petersburg Times Article 2001

Wednesday, October 7th, 2009

alan_schaferCompiled from Times wires

© St. Petersburg Times,
published July 21, 2001
view article»

Anyone traveling along Interstate 95 has seen them: the groan-inducing, retina-scorching green and orange billboards.

Too Tired to Tango? (Rest Weeth Pedro!)

Pedro sez: Chili today, hot tamale.

Keep America Green! Bring Money!

You Never Sausage a Place! You’re Always a Wiener at Pedro’s!

Keep yelling kids! (They’ll stop.)

For more than five decades, South of the Border has attracted restless travelers, reportedly as many as 8-million a year. The $40-million Mexican-themed complex includes motel rooms, campsites, gift shops, restaurants, an amusement park and a large observation tower shaped like a sombrero. The park, with about 750 workers, remains one of the largest employers in an economically depressed county.

Its mascot is the wise-cracking Pedro character made famous by the billboards and created by Alan Schafer.

Born into a Jewish family in Baltimore just as World War I was starting, Mr. Schafer lived almost all of his life in South Carolina’s rural Dillon County. He was a journalism major at the University of South Carolina, who left during his senior year in 1933 to take over a cafe and a beer distributing company for his ailing father.

After World War II, Mr. Schafer noticed hordes of families from the Northeast zooming down U.S. 301 to South Carolina and Florida beaches. He decided to offer them a place to stop for a meal and souvenirs. He started in 1949, with an 18- by 36-foot, shocking-pink beer stand just south of the state border. The nearby North Carolina counties were dry, meaning it was illegal to sell alcohol there. The next year, he added a 10-seat grill — the South of the Border Drive-In — at the request of then-Gov. Strom Thurmond, who wanted to quiet complaints from anti-drink forces in the neighboring state.

Next came the curios. One night in the early 1950s, a traveling salesman wandered in. He had run out of cash on the way home to New York City from a Miami trade show. Mr. Schafer bought the man’s stock, a collection of plush elephants and bears, for $100. He distributed the stuffed toys around his store. A week later, he had sold them all for $500.

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