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The Border Celebrates Blenheim Ginger Ale

Friday, October 1st, 2010

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As some of you know, Good Ole Blenheim Ginger Ale is made right here on the grounds of South of the Border, America’s Favorite Roadside tourist attraction in Dillon, South Carolina. Today Pedro is helping them celebrate and announce the opening of their Online Store. You can now place an online order for the tongue-slapping ginger ale that was created in 1903, making it America’s oldest independent soft drink.

Blenheim Ginger Ale is owned by the Schafer family, who also own South of the Border. As the story goes, Alan Schafer began drinking Blenheim Ginger Ale as a youngster and fell in love with that spicy heat and homemade flavor. Legend has it he once credited his long life and good health to two things: An Old #3 Blenheim Ginger Ale and a beer every day. So when the opportunity arose to buy Blenheim Bottlers, he jumped at the chance. After a marketing campaign in the Seventies, the demand for Blenheim Ginger Ale became so great, he decided to build a new modern factory near his office on the grounds of South of the Border. He may have modernized the equipment, but Blenheim Ginger Ale is still made the old fashioned way with sugar and a century old recipe that puts the fire and spice in ginger ale.

For over 100 years, Blenheim Ginger Ale has been made in small batches with the love and attention only a family run business can offer. This made getting your hands on a bottle pretty difficult if you didn’t live in the Dillon, SC area. But now every home in America can have a case of Blenheim Ginger Ale sitting in the fridge in just a few short days. Once you place you online order, the factory will ship it to your home in a couple of days for the incredible price of $24 per case plus shipping. That’s only a dollar a bottle, and Pedro loves a good bargain. So head on over to their website and read all about Blenheim Ginger Ale’s 3 unique flavors: Old #3 Hot, #5 Regular and #9 Diet.

You can get more updates, news, info and fun from South of the Border by following Pedro on Twitter, @sotbpedro or checking out our Official Facebook page.